Pearl River Community College

Business & Marketing Management Technology

Program Information

Location(s) of Program: Poplarville Campus and Online

Brief Description of Program: This degree covers the creative and strategic side of managing a business. It’s ideal if you’re interested in marketing, but want to retain a general management focus. With insight in both business and marketing, you will be valued by any company or lead your own business to great success.

This program combines several specialized subjects to give you an all-around business education. You’ll develop your business capabilities while learning about key marketing disciplines, such as human resources, social media and advertising.

Essential Requirements of a person in this career field: To be successful in the field of Business & Marketing Management individuals must possess the following traits:
Self-motivation, Creative problem solving, Public speaking, Teamwork

Instructor Contact Information for the Program:

Possible Careers in this Program: Entrepreneur, Manager, Marketing Manager, Sales Representative, Direct Marketing, and Digital/Social Media Marketing Coordinator

What a student can expect from a career in this field: There is expected to be a 13.33% increase in occupational demand at the regional level and the state level and 13.45% increase at the national level.

Possible earnings of jobs in these career field: Median annual income for this occupation is $45,198.40 at the state level.

Mission of Program: The Marketing Management program of study prepares the graduate for a career in marketing, professional sales, advertising, management, retail management, entrepreneurship, and human resource management. A combination of class work and practical experience gives students the opportunity to acquire the background and skills necessary to enter the business and community workforce in positions leading to the mid-management level and higher.

Goals of Program: Students graduate in 1 year with a Career Certificate or 2 years with an A.A.S in Business & Marketing Management