Graphic Standards Manual

In this guide are the official logos and colors for the new PRCC brand.  Consistent use of these logos and colors will enhance the external image of PRCC and reinforce its brand.  To execute these branding elements in a format other than those shown in this guide, specific approval must be granted.

Importance of Maintaining the PRCC Brand

PRCC’s brand is the emotional and psychological connection between the College and its prospective students, current students, faculty, staff, alumni, and community members. Key elements of PRCC’s brand are leadership, strength, passion, achievement, and graceful ferocity. Care and tradition are at its root. Passion and a progressive spirit are at its heart. Strength and achievement are at its soul. PRCC’s brand should direct all conversations with prospective/current students and alumni. Commitment to PRCC’s brand through the use of the Graphics Standards Manual will create consistency among all promotional efforts, cause PRCC to stand out from other community colleges, establish a professional image across the entire institution, and unite three campuses under the single PRCC banner.

Menu

  1. Official Colors and Typography
  2. Official PRCC Emblem and Additional Marks
  3. Athletic Logos
  4. Spirit Marks and Wordmarks
  5. Unacceptable Usage of the PRCC Emblem and Marks
  6. PRCC Templates

Official PRCC Colors

Wildcat Maroon:
PMS 505
50c / 100m / 100y / 25k
118r / 33g / 45b

maroon

Wildcat Gold:
PMS 1235
29m / 92y
253r / 187g / 45b

gold

The official PRCC colors are PMS 505 and PMS 1235 (Pantone Matching System) and every effort should be made to replicate these colors as closely as possible. One should always print with these two spot colors to ensure 100% accuracy in the final printed piece. However, there may be times in which printing with "spot colors” are not practical and/or impossible. This could be due to printer capabilities, cost-effectiveness, or a variety of other reasons. When this occurs, request that the printer match the PMS colors as closely as possible. Most printers, suppliers, and manufacturers should be able to match these colors with relative accuracy. Reproducing the exact color with the CMYK (cyan, magenta, yellow, and black) printing process is nearly impossible in most situations. RGB (red, green, and blue) should be used for web and on-screen purposes only. Below are some examples of typical usage for each of these color formats.

PMS Spot Color

  • High-profile printed pieces (shirts, hats, athletic gear, orientation folders, brochures, etc.)
  • Pieces that have a large quantity/high print-run (business cards, letterhead, PRCC branded office supplies, etc.)
  • Screen-printed materials

CMYK

  • Short-life, low-profile printed pieces or throw-aways (flyers, postcards/mailers with a limited audience, etc.)
  • Short print-run pieces (simple brochures, flyers, etc. - items printed in small quantities of 1,000 or less)
  • Signs and banners (PMS spot color is often not an option for large format printing)


RGB

  • Websites
  • Web Ads
  • PowerPoint Presentations
  • Television and Videos

Typography

Trade Gothic font should be used in print communications, including letters typed on PRCC Letterhead. This font is part of the PRCC brand, and its use will ensure consistency throughout marketing materials.  To download this font, visit the Employee tab in RiverGuide.

Official PRCC Emblem

This is the primary, official logo for PRCC. It represents the College as a whole and promotes elements of academic excellence, achievement, and leadership, which are key components of the brand. The official logo must be prominently displayed on all College materials, both print and electronic. The emblem can be utilized in several colors: maroon, gold, black or white. Examples of the appropriate use of these four colors are noted here.

Vertical Logos

Horizontal Logos

PRCC

PRCC

PRCC

PRCC

PRCC

PRCC

Additional Official PRCC Marks

These additional marks for PRCC also represent the College as a whole and promote the key elements of its brand. They should not be used as replacements for the official emblem. However, they can be used to enhance the overall appearance and branding of print and electronic publications. As with the official emblem, these additional marks can also be utilized in several colors: maroon, gold, black or white. Examples of the appropriate use of these four colors are noted here.

PRCC

PRCC

PRCC

PRCC

PRCC

PRCC

Athletic Logos

These logos were designed for use by the PRCC athletic programs, the bookstore, and other departments when ordering game day or spirit items. As with the official PRCC emblem, the athletic logos should remain in their original forms and should not be altered in any fashion. The appropriate color usage of these logos is defined here.

PRCC

PRCC

PRCC

PRCC

PRCC

Spirit Marks

These marks are for informal representation of the College. They should be used to communicate school spirit. When creating official academic publications, these secondary marks should never compete with or be used in substitution of the official PRCC emblems and logos. Examples of the appropriate use of PRCC colors and color combinations are noted here.

PRCC

PRCC

PRCC

PRCC

PRCC

Spirit Wordmarks

These additional informal marks also portray PRCC spirit. When creating official academic publications, these secondary marks should never compete with or be used in substitution of the official PRCC emblems and logos. However, they can be used to enhance the overall appearance and branding of print and electronic publications. Examples of the appropriate use of PRCC colors and color combinations are noted here.

PRCC

PRCC

PRCC

PRCC

PRCC

Unacceptable Usage of the PRCC Emblem and Marks

Never alter or redraw any of the official PRCC logos or graphics. Do not add to, rotate, change the proportion, alter the transparency, combine colors, place in another shape, or reset the type of the official logos. Also, the PRCC logos should not be applied to busy palettes or used on patterned backgrounds. Clipart should not be used on official PRCC publications.

Unacceptable

PRCC Templates

To download electronic letterhead and guidelines for email signatures, visit the Employee tab in RiverGuide. To order printed letterhead and business cards, faculty and staff should contact the PRCC Print Shop at (601) 403-1314.